Targeting:
Even the best marketing firm can’t control who sees an outdoor ad – but the best marketing firms can now predict who will see them. Utilizing our mobile data capture units, outdoor signage such as billboards can now be modified to target the people passing by.
Is a majority of the traffic females?
What percentage of the traffic is estimated to be between 30-50 years old?
What year vehicle are they driving?
What is MSRP of the vehicle?
All these questions can now be answered at a low cost prior to your marketing campaign. Design your ad based on the people that are going to see it to boost your call-to-action and increase your conversion rates.
With our mobile LPR system we can record tags for a week and run a reverse license search to locate the demographics of the drivers and what they are driving. This is invaluable to any outdoor marketing campaign and the ROI will be maximized.
This market research method isn’t perfect, but its far more effective than NOT knowing – because we can’t tell who is driving the car – only whom the vehicle is registered to. But we estimate it to be at a minimum of 80% accurate based on statistics provided by the National Insurance Crime Bureau.
If interested, please contact one of our relationships managers at 954-326-6929 or email [email protected]
Statistics:
Billboards are a dated yet effective way of direct marketing products or services to prospective customers. But because they are dated, the owners don’t always have recent statistics.
By employing DMG Data’s Mobile LPR system we are able to record the exact amount of vehicles passing by outdoor signage or local businesses. Being a property owner, this is a great way to help you market better to a potential advertising space lessee. Being a publisher, this is a great way to confirm the traffic numbers are accurate and that it is a good investment for either you or your client.
Average runtime of an impression analysis is 1 week. We are able to calculate the estimated number of vehicles that pass by in 1 month based off that number. The placement of the LPR system can either be roadside (depending on property ownership) or long range LPR cameras can be installed temporarily on the business or signage. No internet connectivity is needed but it is highly recommended for us to monitor the campaign and ensure the cameras stay aimed and are clear of any debris.
If interested, please contact one of our relationships managers at 954-326-6929 or email [email protected]